Blog Archives

Summer’s coming. What’s your online reputation management plan?

YSH-180x180-v2 2013

Because online reputations do not take a vacations. Ah, the May long weekend.  Happy times in Canada.  In Toronto, everything is bursting into bloom (though my friends in BC have been gloating about their gardens for WEEKS, the meanies). Harsh

Posted in All posts, Blogging, Social Media for Beginners

Giving Credit: how to handle copyright right

Giving credit where it’s due is a biggie for me, as I have said before, and copyright matters. Here is an excellent article on one way to do it right, and it uses my friend John’s Vintage Social Media cartoon

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Posted in All posts, Blogging, Social Media for Beginners

What Not to #Tweet

While this article was directed at not-for-profits, the tips are good for anyone. I am particularly fond of advising people against too much automation:  remember that it’s “social” media, not machine media.  Take the time to craft your message for

Posted in All posts, Social Media for Beginners

Copyright: Do You Have Permission to Use that Photo?

A cautionary tale for you today, my friends, about public domain and using other people’s photographs on your website or blog. A client of mine who has a really elegant website has now received four different letters from lawyers, stating

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Posted in All posts, Blogging, Social Media for Beginners

The value of LinkedIn for business-to-business communications

An interesting article on the value of LinkedIn for business-to-business communications. Many members just use LinkedIn as a virtual Rolodex … but it can be so much more if you actively participate in discussions (or start some!) Click to read: 

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Posted in All posts, Social Media for Beginners

Listening to your customers … and responding (two short tales)

Good customer service through social media is not difficult, but it is definitely something that requires thought and attentiveness. The story cited here is a real case study in what not to do in social media.  As the article points

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Posted in All posts, Social Media for Beginners

More on tidying up your Facebook account

Just went through my facebook settings (because out of the blue it decided to ping me for EVERY notification), and discovered about 25 apps loitering on my account that I don’t recall installing.  Big cleanup: done.  

Posted in All posts, Social Media for Beginners

Check your social media homepages!

Tip of the day:  when you log in to Facebook, take a quick look at your “recent activity” to check for anything odd.  I just noticed that I was “following” a couple of people I had never heard of, and

Posted in All posts, Social Media for Beginners

For Beginners: Online Privacy, within your control

As you get started in social media, you may have many questions or concerns about privacy, and about what information you want to share with the world. So many social media missteps can be avoided by just thinking before posting:

Posted in All posts, Social Media for Beginners

Blogging: Cobblers and their ill-shod children

I recently attended a great workshop at Camp Tech on some important behind-the-scenes geeky stuff that social media folks need to know.  And as happens at any quality workshop, I came away with a LONG to-do list about how to

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Posted in Blogging, Social Media for Beginners
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