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The value of LinkedIn for business-to-business communications

An interesting article on the value of LinkedIn for business-to-business communications. Many members just use LinkedIn as a virtual Rolodex … but it can be so much more if you actively participate in discussions (or start some!) Click to read: 

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Posted in All posts, Social Media for Beginners

Listening to your customers … and responding (two short tales)

Good customer service through social media is not difficult, but it is definitely something that requires thought and attentiveness. The story cited here is a real case study in what not to do in social media.  As the article points

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Posted in All posts, Social Media for Beginners

Blogging: Cobblers and their ill-shod children

I recently attended a great workshop at Camp Tech on some important behind-the-scenes geeky stuff that social media folks need to know.  And as happens at any quality workshop, I came away with a LONG to-do list about how to

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Posted in Blogging, Social Media for Beginners
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